Personalized Campaign Calculator

To see the difference Personalization can make in the sales and marketing process, simply enter a sales target as measured in units and click the submit button. You will be able to compare results of a traditional campaign for a high-end technology solution with those of a personalized campaign.

This calculator is just one of many that CustomAbility has created. These range from simple versions that require a single input to more complex models that employ 20 or more variables and project results over multiple years. Contact us with your requirements and we will design one that highlights your solution benefits.

Personalization improves the effectiveness of sales and marketing campaigns in several important ways:

• Data verification and acquisition improves accuracy and viability of the target audience.

• Multiple contacts with target audience members raise awareness and name recognition.

• Multiple response methods produce higher response rates.

• Prospect self-qualification raises lead to sale conversation rate.

• Detailed prospect information produces higher quality leads for shorter sales cycles and quicker revenue generation.

• Focus on prospect-identified needs establishes a bond of trust between solution provider and prospect.